In this business unit, we seek to help you boost your e-commerce sales by applying different digital commerce strategies. SII Belgium is your partner for consultancy, strategic advice and implementation of e-commerce applications and their optimization.

The new way of shopping

Since its creation in 1995, SII Belgium has acquired a rich experience in developing high-value e-business and e-commerce solutions for a variety of customers. Nowadays, it has become a must for businesses to offer customers the possibility to shop online. People don’t want to be tied to a shop’s opening hours or point of sale and not everyone has the time to go to the physical store. To meet this new audience’s needs, it is important to provide a unique shopping experience online, anytime and anywhere. The more user centric, the better and you certainly shouldn’t skip the mobile friendliness. Connect your online sales channel with your physical store and go further than omnichannel: go for unified commerce:

With more than 15 years of e-commerce experience, SII Belgium has become one of the leading web agencies with a strong focus on e-commerce (optimization) projects from A to Z. We are your partner when it comes to strategic advice and building a webshop with the correct integrations and links to your offline channel and business processes.

Sell more thanks to conversion rate optimization

Many stores already have a webshop nowadays, but how do you get the most out of your online sales channel? Of course it is important to have an online presence and to attract many visitors to your website, but in the end it’s whether they convert to buyers that matters. What do they do on your website? Just browsing around or do they actually buy something?

There are different techniques for conversion rate optimization (also known as CRO). They find their origin in some well-known persuasion marketing techniques that have been analyzed in the past. The usability is also influenced by this. The goal of persuasion marketing is to influence the choice, motivation and surf behaviour of the potential customer. It’s a discipline that requires research because many trends that have been noticed are often based on unconscious choices that the brain makes. Sometimes there is logic, sometimes there isn’t. For example: adding an icon of a shopping basket within the “Order Now” button could lead to 7% more revenue. Changing the colour of the “Order Now” button can lead to 16% more revenue. There are many other tricks that are applied such example of how they try to convince someone to book a room:

With conversion optimization, it is important to test which techniques give the best results. You can test all kinds of techniques with A/B testing, were 50% of your visitors get to see the A version of your site and 50% gets to see the B version (the modified version). Certain trends are found with logic, but the mind works in mysterious ways so testing is very important. Based on the A/B tests, you can see in which version the visitors proceed most to buying the article.

Not happy with your current online shop?

Do you already have an online shop but are you experiencing technical difficulties or you’re not making the profit you expected? SII Belgium evaluates your website and formulates improvements that can significantly improve the performance of your e-shop. With this report, you can discover what the exact problems are and we will help you implement these solutions. Next to that, SII Belgium also provides strategic advice and we assist you in your e-commerce strategy definition on the long term. Small and medium enterprises enjoy funding made possible by the Flemish Government, called the “kmo-portefeuille”. This is funding for advice & consultancy with regards to e-commerce. SII Belgium is a certified supplier and the funding is therefore applicable to strategy and consultancy provided by SII Belgium. Check out our article!

Our expertise

  • Omnichannel strategy definition
  • E-commerce development
  • E-merchandising
  • Conversion rate optimization
  • Content targeting & personalization
  • Digital Asset Management
  • Predictive marketing
  • Product Catalog Management
  • Product Information Management
  • Mobile commerce
  • Social Commerce & connected store
  • Back-end and ERP integration
  • CRM integration
  • Assisted sales in store